I find it's the simplest, quickest, and most visually helpful to use, especially because a lot of my posts include videos or multiple photos. Preview is the Instagram feed planner I use at the moment.
To upgrade to a pro plan, it will cost $9 USD per month for a few more features like deeper analytics and options for posting videos and stories. So, if you posted a video or carousel directly through Instagram, Later would not be able to give you any in depth information. This platform isn't for you if you are posting content more than once a day.Īs for analytics, you get the basic information like engagement rate on your photo, but only on the posts that you schedule through Later. Something to keep in mind is that you are also limited to posting 30 posts a month with the free version.
This platform is definitely targeted more at laptop and desktop users. Having to switch between tabs to go between the feed preview and the calendar to work on different aspects of my post was not a good experience for me. Later is a scheduler, which is great but I am a visual planner. It also isn't as intuitive as other apps for visually planning your feed. Only posting static photos doesn't get as much engagement from users as posting videos and reels as well, so once I started to outgrow single photo posts, I quickly moved on. One downside is that you can't post carousels or videos. For example, you can schedule your Instagram post then also schedule a pin to go out at the same time. This is handy if you have a Facebook and Pinterest account as well as your Instagram. Simply create your post, pick a time and done! You can also add location and tags when using auto-post, which is a big time saver.Īnother positive is that Later can post to multiple social channels. Once that's done, it's super simple to use. You must have an Instagram business account and have your Facebook business page connected to Later to use this feature.
However, the biggest drawcard for me was their auto-post feature. As I was commuting to or from work, I could also open the app on my phone and have everything synced and be able to work continuously. While working full time, it is easy to use Later on my laptop to upload media, add it to the calendar and schedule posts. I previously used Later Media to schedule my posts, and found it useful up to a point.
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